Meet the Team
The Stansfeld people have the perfect blend of talents encompassing administrative detail, digital technology prowess, and strategic marketing skill that have been basis of the reason the company has existed and thrived for 30 years.
JoAnn ZeisigOriginally from San Diego, California, JoAnn moved to Texas at a young age. She has lived in several locations throughout the state and currently resides in League City.
JoAnn is an energetic and enthusiastic professional who brings more than 25 years of successful corporate, association and non-profit management and event planning experience.
While studying Elementary Education at Sam Houston State University; JoAnn found she loved being a part of several campus planning committees and organizing events. She also served as an RA (resident advisor). Although her studies were focused on elementary education, her first job out of college was working for Continental Airlines where her love of travel began.
Throughout her career, JoAnn has had the opportunity to be a part of a variety of businesses from small start-up companies to major corporations. She is noted for successfully developing and implementing logistical production plans, establishing solid relationships with vendors and customers, and facilitating marketing and promotional efforts to maximize ROI while ensuring seamless execution and participant satisfaction.
Her background in site selection, budgeting, contract negotiations, strategic planning, design, production, and management, coupled with a detail-oriented approach, assures clients that their requirements and specifications will be met at every stage. JoAnn’s skills enable her to establish and cultivate strategic partnerships and key relationships through effective interpersonal communication and leadership. From orchestrating a full range of logistical components to providing end-to-end project management, she demonstrates proficiency in budget administration, market research and cross-functional team collaboration to optimize outcomes.
While raising her family and building her career; in 2007 JoAnn became the Founder and Executive Director of a Texas-based non-profit whose focus is on empowering young women. Their mission is dedicated to promoting confidence and self-esteem while providing an opportunity for young women to realize positive life experiences, regardless of their financial or family circumstances. JoAnn handed over the reins of leadership 2014, although she is no longer acting director, the foundation continues her legacy.
JoAnn is passionate about sharing her expertise and ongoing collective knowledge with her clients and business partners. She is an active member of CMCA – Christian Meetings & Convention Association and NSBA – National Small Business Association, has served on numerous Boards throughout her career and is also a certified Notary Public in the State of Texas. When she does take a moment to slow down, you’ll most likely find JoAnn relaxing on a white sandy beach. She loves traveling and spending time with family and friends.
Kathie CavanaughOriginally from the Washington, D.C. metro area, Kathie graduated with a bachelor’s degree in English from Washington & Lee University in 2009.
Upon graduating she began her career as a government consultant providing client-facing business support to a variety of organizations including: the U.S. Army, the Federal Bureau of Investigations, Customs and Border Protection, the U.S. Special Operations Command, and the Association of the U.S. Army.
While providing support to these organizations as an assistant editor, technical writer, database manager, business process engineer, systems engineer, event support, and marketing coordinator, she found herself enjoying and exceling at planning, organizing, and executing marketing projects.
After 6 years as a government consultant, Kathie pursued her interest in marketing by joining a marketing agency specializing in event and association marketing. In this role she provided marketing support for trade show and association clients by executing strategic marketing plans to ensure an accurate, consistent message in all marketing initiatives; facilitating on-time delivery of agency work by coordinating production meetings, keeping schedules up to date and assisting with job trafficking; executed integrated print and digital marketing campaigns to increase event attendance ensuring brand and messaging consistency throughout campaign deliverables; managed and maintained content for several client websites updating in WordPress; and managed client relationships—ensuring deadlines, budgets and strategic objectives were met and communicated client objectives to creative team.
In parallel with her career, Kathie has operated her own consulting company to help small business owners with website development and design, copyediting/writing, research, and data organization. Her clients prize her detail-oriented approach, resourceful nature, and her adaptability.
Kathie currently resides in Austin, TX with her husband and pup. She enjoys spending time with her family and traveling the world. The transition away from the east coast has been a welcome change, and they can’t get enough of the sun.
Reyna CaraveoOriginally from Laredo, Texas, Reyna moved to San Marcos to attend college and graduated from Texas State University with a Bachelor of Fine Arts Degree in Mass Communication – Electronic Media in 2013. During college, Reyna held positions as a public relations representative and on-air personality/audio producer for the campus radio station. After graduation, she secured a full-time job with her alma mater as the Programs and Events Coordinator for Community Relations.
In a small department within the university, Reyna was responsible for event coordination, program development, volunteer recruitment and management, daily office management, employee supervision, accounting, human resources, marketing and public relations. She quickly moved up in the University Advancement division with several positions in different areas including Annual Giving, Alumni Affairs, and the Vice President’s office, all having a leadership and administrative role. Upon her final year at the University, Reyna was the Events Manager for the Vice President, executing successful events for university alumni, donors, and friends.
Reyna’s strength in planning and a passion for events led her to launch her own event management where her work has been featured in several industry publications. She is also the current Events and Public Relations Coordinator for United Way of Hays and Caldwell Counties, Event Logistics Lead for KTSW 89.9 Alumni Board of Directors, and President of the Texas State University Child Development Center Parent Association.
Reyna is a member of numerous organizations including New Braunfels Hispanic Business Alliance, Rising Tide Society Hill Country Chapter, and local area chambers. She resides in the heart of the Texas Hill Country with her husband, daughter, and two massive dogs.
Guide to Growing Your Association
Growing an association can be challenging. Download our
Free guide and discover come helpful tips and advice from those who know what it takes to effectively grow as association.
Yvonne M. FeltmanOriginally from Dallas, Yvonne spent most of her life in Albuquerque, New Mexico before relocating to Austin, Texas in 2013.
Yvonne has several years of experience working with associations such as the Greater Albuquerque Medical Association and the Sandia Heights Homeowner’s Association, both located in Albuquerque.
Fresh to Austin in 2013, she worked as an executive assistant supporting two executives – the Global CEO and the President of Mood Media. Prior to that, she spent 7+ years working with an amazing executive team at Ernest Health, a regional hospital-system startup headquartered in Albuquerque, NM.
Research and writing are top skills that Yvonne has been praised for. She excels in written communications such as email, training materials, presentation decks, newsletters, directories among many others. She enjoys problem-solving and creative tasks such as document design, social media marketing materials and infographics.
In 2015, Yvonne founded a successful pet sitting company in Austin which is still serving the community today. Shortly thereafter in 2017, Yvonne published a novel – a 4.5-star “business humor” book top-75 in category on Amazon (among other online retailers). The book also received placement for sale in the largest bookstore in Texas, BookPeople.
As a successful business owner and author, Yvonne embodies superior organizational skills and a strong work ethic. She is certified as a Notary Public in the State of Texas. Yvonne believes a good attitude and sense of humor is essential for success in business and in life. Yvonne studied English and Psychology while earning her Bachelor’s Degree from the University of New Mexico.
In her leisure time, Yvonne enjoys cooking, music, dancing, running along the lake, trying local restaurants, and wake surfing on Lake Travis where she lives in Austin, Texas.
Molly FischerCareer and family are two very important aspects of life for Molly. While she may have been working hard as a stay at home mom for the past five years, she’s thrilled to be entering the work force once again.
Molly Fischer is from Cleveland, Ohio and has a wonderful husband and two young boys. Her family is now relocating to Texas and she is excited to return to a position she loves and enjoys.
Molly attended Notre Dame College from 2006 to 2009, earning a bachelor’s degree in marketing. After graduating, she took the position as the Assistant Basketball Coach for her alma mater. As a coach, she made sure players, equipment and facilities were well-prepared and organized. She also helped with administrative tasks and took the lead in recruiting of prospective players.
While coaching, Molly also worked at a local CPA and Financial Advising Firm. She was responsible for creating their digital marketing strategy, website, newsletters, and other marketing material.
One of her more recent positions was in event coordination with JP Sports and Entertainment, an agency offering turnkey event management expertise, sponsorship activation, corporate hospitality and consulting services. With this position, she assisted with scheduling and maintaining communication with vendors and participants, monitored event timelines, purchased items for events, coordinated, communicated, and even helped edit and streamline publications. She also coordinated, executed, and managed some high-end celebrity events such as The Michael Jordan Celebrity Invitational at ARIA in Las Vegas and the Notah Begay Ill Foundation Challenge in Syracuse. Molly worked to ensure each of these events went off successfully and without fault.
Molly’s main strengths are that she is a detail oriented professional and has a passion for planning and executing projects. She has used her marketing and coordinating skills to help with a variety of projects, ensuring each is more successful than the last. Molly is conﬁdent that she will use her experience to meet the needs of your company.
Michael J. FischerMichael J. Fischer, formerly the Chief Executive Officer of Thinsolutions, has over 23 years of experience in the field of information systems. Mr. Fischer has a B.S. in Management Information Systems from Bowling Green State University, College of Business and an MBA from The Ohio State University.
Mr. Fischer founded Thinsolutions in 1997. His leadership and vision allowed Thinsolutions to evolve from a pioneering Cleveland network management company to a technology services provider offering a breadth of services including Cloud Services, Application Development and Technology Consulting Services. The company also grew geographically. While still headquartered in Cleveland, Ohio, Thinsolutions expanded with offices in Ft Lauderdale and Jupiter, Florida as well as in the Raleigh-Durham region of North Carolina.
Careful planning by Mr. Fischer put them in a position to grow their company through acquisitions. In a ten-year span, Thinsolutions acquired five different IT service firms in various locations in Florida, North Carolina and in Cleveland. A large strategic buyer, Konica Minolta, then acquired Thinsolutions in April of 2012.
Mike has been honored to appear on the cover of Crain’s Cleveland Business magazine (2001) and was a member of Crain’s 2002 “40 Under 40” class of individuals making waves in the Cleveland business community. Mr. Fischer was honored in 2013 with “The Exit of the Year Award” presented by the Exit Planning Institute for the accomplished sale of Thinsolutions to Konica Minolta.
Mr. Fischer has served for 5 years on the Board of the Cleveland Chapter of the Entrepreneurs Organization where he helped the chapter grow from 25 to 115 members. He also served 2 years on the Board of Entrepreneurs Organization of South Florida where he established a Mentorship program whereby EO members got teamed up with veteran members of the of the business community for mentoring relationships.
Mr. Fischer is currently a non-operating Partner of Metisentry, which is a cloud, software development and SaaS (Software as a Service) product development business.
Ready to Meet Us in Person?
Lets start on your association’s growth plan today!