Meet the Team
The Stansfeld people encompass the perfect blend of strategic talents including administration, digital technology, and marketing skills which have set the foundation for the company’s 30 years of success.
Michael J. Fischer
President & CEO
Michael J. Fischer has over 30 years of experience in helping organizations grow in a strategic manner. In 1997, Mr. Fischer founded Thinsolutions. His leadership and vision allowed Thinsolutions to evolve from a pioneering Cleveland network management company to an enterprising technology services provider offering a breadth of technology services.
The success behind Stansfeld has been in combining Mike’s knack for strategic growth combined with his wife Molly’s penchant for proactive administration and detail. Mike and Molly envisioned Stansfeld as a company that client organizations could turn to when they want to grow. By utilizing Stansfeld’s digital marketing expertise and business insight, associations are uniquely positioned to grow, both in revenue and member experience.
Mike has been honored to appear on the cover of Crain’s Cleveland Business magazine (2001) and was a member of Crain’s 2002 “40 Under 40” class of individuals making waves in the Cleveland business community. Mr. Fischer was honored in 2013 with “The Exit of the Year Award” presented by the Exit Planning Institute for the accomplished sale of Thinsolutions to Konica Minolta.
Mr. Fischer is currently a non-operating Partner of SaaS Factory, which includes a SaaS venture fund and a portfolio of online software businesses.
Mr. Fischer has a B.S. in Management Information Systems from Bowling Green State University, College of Business and an MBA from The Ohio State University.
Originally from Cleveland, Ohio, Molly attended Notre Dame College, earning a bachelor’s degree in marketing. Upon graduating, she took a position as the Assistant Basketball Coach for her alma mater.
While coaching, Molly also worked at a local CPA and financial advising firm. She was responsible for creating their digital marketing strategy, website, newsletters, and other marketing materials.
She moved into event coordination with JP Sports and Entertainment, an agency offering turnkey event management expertise, sponsorship activation, corporate hospitality, and consulting services. With this position, she assisted in the scheduling and maintaining of communications with vendors and participants, monitored event timelines, purchased items for events, coordinated, communicated, and helped edit and streamline publications.
She has coordinated, executed, and managed some high-end celebrity events such as The Michael Jordan Celebrity Invitational at ARIA in Las Vegas and the Notah Begay Ill Foundation Challenge in Syracuse. Molly worked to ensure each of these events went off successfully and without fault.
At Stansfeld, Molly is in charge of the overall operations of the company, including administration and finance.
Molly’s main strengths are that she is a detail-oriented professional and has a passion for planning and executing projects. She has used her marketing and coordinating skills to help with a variety of projects, ensuring each is more successful than the last.
Director of Operations
Ari leads Stansfeld’s operations and client relations teams where she has streamlined processes and realigned accountabilities. Because memberships are the main source of revenue for associations, she believes providing great service in a timely manner leads to member satisfaction and, ultimately, retention.
She has extensive experience in managing large-scale customer service operations, spending more than a decade in customer-facing operations within luxury branded hotels. In the demanding 24-hour-a-day, 365 days-a-year hospitality world, she managed customer experiences for guests who expect and deserve the best.
Ari’s teams and the service they provided were consistently recognized by customers as the best in the world. Ari’s accolades include: #1 Arrival Experience for JW Marriott Brand for North America (2017 & 2018), JW Manager of the Year Nomination (2016), Marriott Opening Hotel of the Year (2015), #1 Sheraton Hotel in the Brand (2013 & 2014), White Lodging Manager of the Year (2011 & 2009), and White Lodging President’s Council Award Recipient (2010).
Ari’s strengths include (1) focusing on customer priorities and needs; (2) identifying and analyzing the causes of operational inefficiencies; (3) creating and implementing quality business processes; (4) executing business plans; (5) insuring adherence to business processes; (6) focusing on customer feedback and process improvement; and (7) identifying and developing talented customer service professionals.
Ari has a bachelor’s degree in business administration from Central Michigan University.
Director of Business Development
Melissa is a dedicated, motivated professional with a proven track record of effectively managing large-scale projects and implementing innovative operational processes that enhance efficiencies. She is an out-of-the-box, analytical thinker and creative problem-solver committed to making continuous improvements in process, communication, and client satisfaction in order to enable growth.
As a business development professional, Melissa has had extensive exposure to a wide range of products and services across various industries while always making sure her clients get what they need. She takes pride in having a unique skill set, consistently informed by a driving focus on customer service.
Originally from Grand Island, Nebraska, Melissa has spent the majority of her career in the healthcare industry where she has managed staff and focused on overall business management. She received her associate degree in Applied Science and is currently putting the finishing touches on her bachelor’s degree.
As Stansfeld’s Business Development Director, Melissa has a dual role, working with clients on various strategic projects and taking the lead toward ensuring that Stansfeld’s new clients are given the utmost attention and care.
Arianna Z. Vassallo
Membership Services Supervisor
Originally from Galveston, Texas, Arianna grew up in Illinois and Connecticut. She attended Northeastern University in Boston, MA, where she graduated cum laude with a Bachelor of Science in Criminal Justice and a minor in International Affairs.
During her time at Northeastern, Arianna completed two six-month internships for the Brookline Police Department and the New England Innocence Project, respectively. While there, she acted as an executive assistant and managed each organization’s social media.
After graduation, Arianna relocated to Austin, Texas where she worked for several years as a paralegal, gaining experience in office management, legal practices, and task management. She then returned to school, part-time, to earn a web development certificate from Austin Community College.
As the Membership Services Supervisor, Arianna is responsible for maintaining strong relationships between our clients and their members. She is an avid reader and writer, which is clearly displayed in her professional communications. She enjoys learning, problem-solving, and executing successful projects for her clients.
Hannah Joy De Vries
Membership Services Coordinator
Hannah Joy de Vries graduated Summa Cum Laude from Texas State University, with a Bachelor of Fine Arts in Psychology and a minor in communication. During her undergraduate study, Hannah Joy took on an internship in Cognitive Behavioral Therapy (CBT), assisting those with Traumatic Brain Injuries (TBI) in an assisted living home. Working her way up from intern, she then became the medical coordinator of one campus where she found her niche in organization and coordinating. She is currently enrolled in Texas State’s Master of Professional Counseling program with an emphasis on Clinical and Mental Health where she is pursuing a Licensed Professional Counselor (LPC) license.
Hannah Joy works with Ari Vassallo within the Membership Services department, providing member support for our clients, including renewals, member outreach, and other administrative duties.
Reyna Caraveo is the Event Manager for Stansfeld LLC, responsible for all in-person and virtual client events, including state and national conferences, local chapter events, webinars, and board meetings. Her expertise includes vendor coordination, budget management, technical expertise, marketing acumen, as well as post-event analytics and guidance.
Reyna spent almost 10 years in academia, with her last position as the Events Manager for the Vice President of the university, executing successful events for alumni, donors, and friends. Her passion for event planning and execution led her to start her own company, R.A.C. Events, where she could focus more on creativity and storytelling, delivering engaging and memorable events for her clients. Her unique blend of skill and innovation helps clients generate revenue and create lasting connections for attendees.
Reyna is an active member of the International Live Events Association (ILEA) and hosts a weekly, industry-specific podcast called The Event Umbrella.
Director of Marketing
Digital Marketing Manager
Lea has 20 years of marketing experience, both in the traditional and digital space. She began her career as a media planner, identifying the ideal customer for her clients, knowing how to reach them, and understanding and speaking to their individual pain points. She has since taken that knowledge and transitioned to the digital space where she continues to meet and speak to prospects and clients where they are online.
As a results-oriented digital marketing strategist, she works with clients to develop plans that effectively meet their goals. She’s a stickler for proper grammar, a fan of the Oxford Comma, and will judge you harshly if you use the wrong there, their or they’re.
Lea manages the day-to-day digital marketing efforts for all of Stansfeld’s clients, including overall strategy, website, email, and social media. She is Content Marketing Certified through both Content Marketing Institute and HubSpot and Social Media Certified through HubSpot.
Sarah E. Moran
Senior Web Developer
Sarah E. Moran brings with her 25 years’ experience as an association management professional. During her tenure, she has performed several important job functions, from programmer to database manager to accountant to grant writer. These duties have given her a unique vantage point to the inner workings of the association business model and have positioned her as an expert in her field. She spends her days delivering quality strategies that grow membership and ensure organizational success.
As Stansfeld’s Senior Developer, Sarah helps associations engage their members through their websites. Utilizing the Wild Apricot platform, she improves the communications between association leadership and its members by providing improved user experiences and clear calls-to-action for users.
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