Meet the Team
The Stansfeld team has a perfect blend of strategic skills including administration, technology, finance and marketing that provide the foundation for the company’s 30 years of success.
As President, Ari leads Stansfeld’s operations and client relations teams. Because membership dues are the main source of revenue for associations, she understands that membership satisfaction and growth are key measures of success. She also understands that providing great service in a timely manner is mandatory to insure member satisfaction, retention, and growth.
Ari has years of experience in managing large-scale customer service operations. She spent more than a decade in customer-facing operations within luxury branded hotels. In the demanding 24-hour-a-day, 365 days-a-year hospitality world, she managed customer experiences for guests who expect and deserve the best.
Ari’s teams and the service they provided were consistently recognized by customers as the best in the world. Ari’s accolades include #1 Arrival Experience for JW Marriott Brand for North America (2017 & 2018), JW Manager of the Year Nomination (2016), Marriott Opening Hotel of the Year (2015), #1 Sheraton Hotel in the Brand (2013 & 2014), White Lodging Manager of the Year (2011 & 2009), and White Lodging President’s Council Award Recipient (2010).
Ari’s strengths include (1) focusing on customer priorities and needs; (2) identifying and analyzing the causes of operational inefficiencies; (3) creating and implementing quality business processes; (4) executing business plans; (5) insuring adherence to business processes; (6) focusing on customer feedback and process improvement; and (7) identifying and developing talented customer service professionals.
Ari has a bachelor’s degree in business administration from Central Michigan University.
As Operations Manager, Elicia oversees the day-to-day operations of the organization to ensure excellent communication with and responsiveness to clients.
Elicia has over 10 years of non-profit executive management experience. She is committed to delivering quick, efficient, superior quality outcomes for clients, and does it with a positive inspirational style.
Elicia cut her teeth in politics, leading numerous political fundraising campaigns for state and local officials across the United States. Elicia then moved to the world of nonprofit management, focusing on voter registration campaigns. She was quickly recognized for her ability to plan campaigns, train teams, and lead the teams to success. Under her executive leadership, her organizations registered over 250,000 voters across the country.
Elicia graduated cum laude with a Bachelor of Arts in Communications from Loyola University, New Orleans, and received her Master’s in Business Administration in 2017 from the University of Nevada, Las Vegas.
Director of Marketing
Jim Moorman is the Director of Digital Marketing at Stansfeld. He and his team are responsible for creating digital marketing strategies that capture and maintain the attention of current and prospective associations through website, social media, digital advertising, and public relations.
After completing his service in the U.S. Navy in 2001, Jim spent the early part of his career in B2B technology sales, utilizing the Sandler sales methodology to guide prospects from interest to close. In his free time, he worked to perfect the craft of novel writing, penning several and publishing one. In late 2013, Jim combined his writing and sales skills to deploy his first HubSpot website. After the successful launch of that site, Jim saw the potential in the digital space for sustained growth over time. Since then, he has written, developed, and implemented digital marketing strategies and deliverables for a wide variety of industries, including Technology, Healthcare, Manufacturing, Finance, Transportation, Politics, and Government. Jim’s passion for writing, technology, business, and team development are all used to facilitate his clients’ continued growth.
Isabel brings 15 years of customer service experience to the Stansfeld team. As Event Manager, she oversees the planning and execution of partner events. Her love for providing exceptional client and guest experiences began when she joined the Ritz-Carlton Hotel in Battery Park, N.Y. Here, she found her calling, specializing in conference services. Over the years, she has worked her way through luxury hotels in New York City including the New York Palace, Mondrian SoHo, and opened Ian Schrager’s PUBLIC Hotel.
She left the hospitality industry for a few years to try her hand at operations and outreach coordination at a local charter school in Brooklyn. But her heart and passion remained in event planning. She enjoys getting to know people on a personal level, supporting clients, encouraging speakers, and ensuring her events are productive and successful.
Membership Services Manager
An eight-year hospitality veteran, Cinthia is Stansfeld’s Membership Services Manager. She leads the charge as the liaison between our clients and their members. Cinthia is what we like to call our “air-traffic controller.” She interacts with members on a daily basis to quickly identify and assess problems and develop solutions to support membership satisfaction and growth for all our clients.
A native of South Texas, Cinthia grew up near South Padre Island and attended the University of Texas Brownsville where she majored in Biology with a minor in language interpretation and translation.
Prior to joining Stansfeld, Cinthia was a logistics coordinator for a Texas-based transportation company. She also spent 8 years in hospitality, playing key leadership roles while creating memorable guest experiences, and delivering superior guest experiences.
With over 10 years of marketing experience and more than 6 years of client relations and communications experience, Nichole represents the Stansfeld team as an Outreach Specialist. She is responsible for managing client relations with members. She also helps manage and maintain graphic design projects for all our clients, including newsletters, flyers, and more.
Nichole is originally from Michigan but now lives in NYC where she has been for the last 11 years. She holds a bachelor’s degree in Journalism with a minor in Advertising and Marketing. She also has a Master of Business Administration in Marketing and International Management.
Digital Marketing Manager
Lea has 20 years of marketing experience, both in the traditional and digital space. She began her career as a media planner, identifying the ideal customer for her clients, and developing strategies to reach them. She has since taken that experience and transitioned to the digital marketing space.
As a results-oriented digital marketing strategist, she works with clients to develop plans that effectively meet their goals. She’s a stickler for proper grammar, a fan of the Oxford Comma, and will judge you harshly if you use the wrong “there,” “their” or “they’re.”
Lea manages the day-to-day digital marketing efforts for all of Stansfeld’s clients, including marketing strategy, and implementation of website, email, and social media marketing. She is Content Marketing Certified through both Content Marketing Institute and HubSpot and Social Media Certified through HubSpot.
With over 30 years of experience, Mary Manos serves as Project Manager at Stansfeld. She is responsible for managing all open projects within the organization, communicating deadlines, providing guidance on improvement initiatives, and driving efficiency throughout the organization.
Mary is a graduate of The Ohio State University with a Bachelor of Science in Business Administration. She has spent the majority of her career in finance and audit, where her focus on process improvement and attention to detail has led to greater efficiencies and success for the organizations and clients she has served.
After spending 11 years in Dallas, Mary returned to her hometown of Cleveland, OH, where she, once again, is surrounded by people who share her love for Ohio State and Cleveland sports.
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