by James Moorman | Jun 29, 2020 | Administration, Association Management
If you are considering starting a new nonprofit, tax-exempt organization, understanding the difference between a 501(c)(3) and a 501(c)(6) is likely important to you. Here, we define each of these types of organizations and identify their basic benefits in comparison...
by James Moorman | Jun 15, 2020 | Membership Growth, Strategy
One of the greatest areas of focus for an association is growing its membership. There are many tactics that can accomplish this goal and incentives are certainly an option to consider. Let’s look a bit deeper at some specific incentives and how they may help or...
by James Moorman | Jun 1, 2020 | Association Management, Membership Growth, Strategy
We all know the struggle of growing membership as well as the investment of time, energy, and resources that goes into that process. When members do not renew, that hard work can seem for naught. If this is the case for your association, you are not alone. Here are 3...
by James Moorman | May 25, 2020 | Association Management, Membership Growth
If your membership is not diverse, you could be missing out on the voice of different perspectives and the ability to sustain your association in the future. Adding younger members to your association, and keeping them, can be challenging. Here are 3 innovative...
by James Moorman | May 11, 2020 | Association Management, Membership Growth, Strategy
The membership model has changed over the years. In an age of personalization and instant gratification, associations need to rethink how they attract potential members in order to reach a whole new generation of individuals. While often overlooked, there are simple...
