by James Moorman | Jun 22, 2019 | Leadership
As the President or manager of your association, you already know and understand the important role your board provides. As its governing body, an effective board is invaluable as it can help keep current members happy, attract prospective members, and allow your...
by James Moorman | Jun 10, 2019 | Leadership
A board is the backbone of any association. Its main mission is to set the policies, procedures, and programs for an association. It is also responsible for budgeting and making crucial financial decisions. Sadly, it’s not uncommon for a board to make poor decisions;...
by James Moorman | May 22, 2019 | Digital Marketing
Associations often ask us what they should be doing on their website to attract new members. In today’s world of digital and content marketing, there’s an abundance of content which can and should be created to not only attract new members but also add...
by James Moorman | May 8, 2019 | Event Planning
It seems that in today’s day and age, businesses of all shapes and sizes are being told to employ strategies for pretty much every aspect of their business. Whether it’s a hiring strategy, on-boarding strategy, marketing strategy, client retention...
by James Moorman | Apr 30, 2019 | Digital Marketing
Email marketing is a powerful marketing tactic that associations of all shapes and sizes can use to help build strong member relationships, develop its own unique brand, position itself as an expert, and increase membership and participation. Perhaps the greatest...
