by James Moorman | Sep 21, 2020 | Administration, Association Management
There is always room for improvement. Most organizations can benefit from streamlining existing processes which translates to an increase in revenue. This can be accomplished by: Saving time in labor hours Increasing accuracy through automation Focusing more on most...
by James Moorman | Aug 31, 2020 | Administration, Association Management, Strategy
The search for an Association Management Company (AMC) can seem overwhelming. But, luckily, there are things you can to help you choose an AMC that’s right for you. Let’s identify the 4 main questions to ask to help you find an AMC that best suits your...
by James Moorman | Aug 17, 2020 | Association Management, Digital Marketing, Event Planning
The use of content marketing is an effective strategy to increase awareness of – and drive attendance to – your next event. Understanding what it is and how to use this approach successfully is important. Let’s discuss content marketing and how to use it to supplement...
by James Moorman | Aug 3, 2020 | Digital Marketing, Strategy
A Quick Reference Article for Digital Marketing Terms In the Navy, a booter would often have the unenviable chore of being called upon at zero-dark-thirty to clean the head prior to morning muster or colors. Upon completion, he’d have to stand tight against the...
by James Moorman | Jun 29, 2020 | Administration, Association Management
If you are considering starting a new nonprofit, tax-exempt organization, understanding the difference between a 501(c)(3) and a 501(c)(6) is likely important to you. Here, we define each of these types of organizations and identify their basic benefits in comparison...
