Blog
5 Overlooked Tactics for Growing Association Membership
The membership model has changed over the years. In an age of personalization and instant gratification, associations need to rethink how they attract potential members in order to reach a whole new generation of individuals. While often overlooked, there are simple...
Association Admin and Project Management – 3 Tips for Success
Understanding the importance of administration and project management will lead to an association’s overall success. There is a multitude of small tasks comprising the administrative needs of an association from managing member calls to calendar and meeting planning...
COVID-19 Impact on Associations and Helpful Resources
The novel coronavirus disease, COVID-19, is evolving daily and impacting trade associations and nonprofits across the United States. We are trying our best to stay current with what’s happening in Washington D.C., paying close attention to what’s being done and...
How to Effectively Manage Event Cancellations
The event industry was one of the first to feel the impacts of the COVID-19 global pandemic. With travel restrictions, social distancing protocols, and shelter-in-place measures across the world, associations hosting their annual conferences, chapter events, and board...
Making Your Association’s Board More Effective
As the President or manager of your association, you already know and understand the important role your board provides. As its governing body, an effective board is invaluable as it can help keep current members happy, attract prospective members, and allow your...
What New Board Members Can Do to Repair Issues They’ve Inherited
A board is the backbone of any association. Its main mission is to set the policies, procedures, and programs for an association. It is also responsible for budgeting and making crucial financial decisions. Sadly, it’s not uncommon for a board to make poor decisions;...
Content and Digital Marketing Tips for Associations
Associations often ask us what they should be doing on their website to attract new members. In today's world of digital and content marketing, there's an abundance of content which can and should be created to not only attract new members but also add value to...
Does Your Association Have an Event Planning Strategy?
It seems that in today's day and age, businesses of all shapes and sizes are being told to employ strategies for pretty much every aspect of their business. Whether it's a hiring strategy, on-boarding strategy, marketing strategy, client retention strategy, etc. The...
Association Email Marketing Tips and Best Practices
Email marketing is a powerful marketing tactic that associations of all shapes and sizes can use to help build strong member relationships, develop its own unique brand, position itself as an expert, and increase membership and participation. Perhaps the greatest...
Association Leadership – How to Better Manage Board Turnover
Board turnover is an unfortunate reality at many associations. As an association leader, there are certain strategies you can use to better manage board turnover and ensure your board fulfills your needs as well as the needs of your association. Here are some great...