by James Moorman | Jun 22, 2019 | Leadership
As the President or manager of your association, you already know and understand the important role your board provides. As its governing body, an effective board is invaluable as it can help keep current members happy, attract prospective members, and allow your...
by James Moorman | Jun 10, 2019 | Leadership
A board is the backbone of any association. Its main mission is to set the policies, procedures, and programs for an association. It is also responsible for budgeting and making crucial financial decisions. Sadly, it’s not uncommon for a board to make poor decisions;...
by James Moorman | May 22, 2019 | Digital Marketing
Associations often ask us what they should be doing on their website to attract new members. In today’s world of digital and content marketing, there’s an abundance of content which can and should be created to not only attract new members but also add...
by James Moorman | May 8, 2019 | Event Planning
It seems that in today’s day and age, businesses of all shapes and sizes are being told to employ strategies for pretty much every aspect of their business. Whether it’s a hiring strategy, on-boarding strategy, marketing strategy, client retention...
by James Moorman | Apr 30, 2019 | Digital Marketing
Email marketing is a powerful marketing tactic that associations of all shapes and sizes can use to help build strong member relationships, develop its own unique brand, position itself as an expert, and increase membership and participation. Perhaps the greatest...
by James Moorman | Apr 30, 2019 | Leadership
Board turnover is an unfortunate reality at many associations. As an association leader, there are certain strategies you can use to better manage board turnover and ensure your board fulfills your needs as well as the needs of your association. Here are some great...
by James Moorman | Apr 29, 2019 | Digital Marketing
If your association has a website, the importance of search engine optimization or SEO should not be overlooked. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results. In simple terms, SEO is digital...
by James Moorman | Mar 26, 2019 | Administration
If you’d like your association to run smoothly, implementing systems and procedures is essential. Both systems and procedures will ensure things get done even when you’re out of the office. Let’s take a closer look at the difference between systems and procedures as...
by James Moorman | Mar 12, 2019 | Event Planning
Events that are well planned and executed can directly impact the growth of your association. The truth is; however, event planning is no walk in the park. It takes a great deal of thought, attention to detail, organization, and creativity to plan an annual conference...
by James Moorman | Mar 1, 2019 | Strategy
Strategic planning for associations is something we take seriously. When we meet and talk with new associations seeking our help, one of the first things we ask to see is their strategic plan. How many would you guess provide us with this document? If you guessed low,...
