Blog
Melissa Vanlangendonck Named New Business Development Director at Stansfeld, LLC
Melissa Vanlangendonck Named New Business Development Director at Stansfeld, LLC AUSTIN, Texas – Stansfeld, LLC has named Melissa Vanlangendonck as its new Business Development Director. In her new role, she will be responsible for acquiring new business opportunities...
4 Questions to Ask When Looking for an Association Management Company
The search for an Association Management Company (AMC) can seem overwhelming. But, luckily, there are things you can to help you choose an AMC that's right for you. Let’s identify the 4 main questions to ask to help you find an AMC that best suits your organization's...
How to Supplement Your Event with Content Marketing
The use of content marketing is an effective strategy to increase awareness of – and drive attendance to – your next event. Understanding what it is and how to use this approach successfully is important. Let’s discuss content marketing and how to use it to supplement...
Digital Marketing Cheat Sheet
A Quick Reference Article for Digital Marketing Terms In the Navy, a booter would often have the unenviable chore of being called upon at zero-dark-thirty to clean the head prior to morning muster or colors. Upon completion, he’d have to stand tight against the...
Moving Your Annual Conference to a Virtual or Hybrid Event
The annual conference is a constant occurrence in the association world. In addition to networking opportunities and knowledge sharing, annual conferences are the main revenue generators for associations. Due to COVID-19 and social distancing orders, many associations...
What’s the Difference between a 501c3 and 501c6?
If you are considering starting a new nonprofit, tax-exempt organization, understanding the difference between a 501(c)(3) and a 501(c)(6) is likely important to you. Here, we define each of these types of organizations and identify their basic benefits in comparison...
Do Incentives Help or Hinder Membership Growth?
One of the greatest areas of focus for an association is growing its membership. There are many tactics that can accomplish this goal and incentives are certainly an option to consider. Let’s look a bit deeper at some specific incentives and how they may help or...
3 Ways to Re-engage Lapsed Members
We all know the struggle of growing membership as well as the investment of time, energy, and resources that goes into that process. When members do not renew, that hard work can seem for naught. If this is the case for your association, you are not alone. Here are 3...
3 Innovative Tactics for Attracting and Retaining Younger Members
If your membership is not diverse, you could be missing out on the voice of different perspectives and the ability to sustain your association in the future. Adding younger members to your association, and keeping them, can be challenging. Here are 3 innovative...
5 Overlooked Tactics for Growing Association Membership
The membership model has changed over the years. In an age of personalization and instant gratification, associations need to rethink how they attract potential members in order to reach a whole new generation of individuals. While often overlooked, there are simple...