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Digital Marketing Cheat Sheet
A Quick Reference Article for Digital Marketing Terms In the Navy, a booter would often have the unenviable chore of being called upon at zero-dark-thirty to clean the head prior to morning muster or colors. Upon completion, he’d have to stand tight against the...
Moving Your Annual Conference to a Virtual or Hybrid Event
The annual conference is a constant occurrence in the association world. In addition to networking opportunities and knowledge sharing, annual conferences are the main revenue generators for associations. Due to COVID-19 and social distancing orders, many associations...
What’s the Difference between a 501c3 and 501c6?
If you are considering starting a new nonprofit, tax-exempt organization, understanding the difference between a 501(c)(3) and a 501(c)(6) is likely important to you. Here, we define each of these types of organizations and identify their basic benefits in comparison...
Do Incentives Help or Hinder Membership Growth?
One of the greatest areas of focus for an association is growing its membership. There are many tactics that can accomplish this goal and incentives are certainly an option to consider. Let’s look a bit deeper at some specific incentives and how they may help or...
3 Ways to Re-engage Lapsed Members
We all know the struggle of growing membership as well as the investment of time, energy, and resources that goes into that process. When members do not renew, that hard work can seem for naught. If this is the case for your association, you are not alone. Here are 3...
3 Innovative Tactics for Attracting and Retaining Younger Members
If your membership is not diverse, you could be missing out on the voice of different perspectives and the ability to sustain your association in the future. Adding younger members to your association, and keeping them, can be challenging. Here are 3 innovative...
5 Overlooked Tactics for Growing Association Membership
The membership model has changed over the years. In an age of personalization and instant gratification, associations need to rethink how they attract potential members in order to reach a whole new generation of individuals. While often overlooked, there are simple...
Association Admin and Project Management – 3 Tips for Success
Understanding the importance of administration and project management will lead to an association’s overall success. There is a multitude of small tasks comprising the administrative needs of an association from managing member calls to calendar and meeting planning...
COVID-19 Impact on Associations and Helpful Resources
The novel coronavirus disease, COVID-19, is evolving daily and impacting trade associations and nonprofits across the United States. We are trying our best to stay current with what’s happening in Washington D.C., paying close attention to what’s being done and...
How to Effectively Manage Event Cancellations
The event industry was one of the first to feel the impacts of the COVID-19 global pandemic. With travel restrictions, social distancing protocols, and shelter-in-place measures across the world, associations hosting their annual conferences, chapter events, and board...