Blog
How to Improve Your Search Engine Rankings with Pillar Content
Membership is the alpha and omega of your business. Steady growth depends on attracting new members and keeping current ones happy. Your association may do a good job of hosting events and providing the requisite tchotchkes, but are you overlooking the importance of...
5 Reasons Personalized Marketing Converts Prospects to Members
Personalization may be trending in 2021, but it’s not a novelty. Most associations have figured out the bare minimum of personalized marketing. If you’re not at least addressing prospects and members by name in your messaging, you’ve got a lot of catching up to do....
How to Host a Successful Board Meeting
If board members steer an organization towards health and success, the board meeting is the vehicle in which they do it. But with so many people involved and so many items on the agenda, it can seem somewhat daunting to get anything done. Stansfeld helps conduct board...
Virtual Events 101 Webinar: Your Questions Answered
On February 17th, we hosted a "Virtual Events 101: How to Grow, Retain and Engage Your Membership" webinar. Presented by Grace Gittenger, a Digital Event Strategy and Event Marketing Consultant, and Reyna Caraveo, our Senior Events Manager, this webinar focused on the...
How to Use Email Nurture Campaigns to Engage Prospects
Now that renewal periods are over for most associations, it’s time to start thinking about growing memberships in different ways: engaging prospects. What Is a Prospect? In its simplest terms, a prospect is a potential member of your organization. Different...
Stansfeld Announces the Creation of a Membership Services Department
Stansfeld is committed to offering strategic services that enable organizational leaders to focus their time and attention on the pursuit of their association’s mission and vision. We understand their vision cannot be achieved without considerate care for the...
6 Networking Opportunities During a Virtual Event
There’s nothing like an in-person conference. Like-minded individuals all coming together to connect with one another and exchange ideas – it’s what events are made for. But what happens when a pandemic hits and we all have to stay socially distant? Virtual events...
9 Must-Have Tools for a Virtual Event
Virtual events have gotten a lot of attention this year, obviously due to the pandemic. And, although 2021 is looking hopeful, virtual events, or a hybrid of virtual and live events, will be the norm for a while. So, as you begin to plan for your annual conferences or...
Moving Your Annual Conference to a Virtual or Hybrid Event
The annual conference is a constant occurrence in the association world. In addition to networking opportunities and knowledge sharing, annual conferences are the main revenue generators for associations. Due to COVID-19 and social distancing orders, many associations...
Top Association Trends for 2021
Hard to believe it's time to talk 2021, but most of us are glad about that. 2020 saw the biggest hurdles of any generation. COVID-19 wreaked havoc on industries of all shapes and sizes (except for hygiene and, weirdly, toilet paper). But there were many lessons...