Blog
4 Questions to Ask When Looking for an Association Management Company
The search for an Association Management Company (AMC) can seem overwhelming. But, luckily, there are things you can do to help you choose an AMC that's right for you. Let’s identify the 4 main questions to ask to help you find an AMC that best suits your...
How to Supplement Your Event with Content Marketing
The use of content marketing is an effective strategy to increase awareness of – and drive attendance to – your next event. Understanding what it is and how to use this approach successfully is important. Let’s discuss content marketing and how to use it to supplement...
Blogging 101 Your Questions Answered
Last week, we hosted a "Blogging 101" webinar, where we took you through the why and how to start a blog for your organization. The simple truth is that companies that blog generate 67% more leads per month than those that don’t. If you're looking to generate more...
You’re Invited: Blogging 101 Webinar
Have you ever wondered why organizations have a blog on their website? Do you think you should, too? The answer is: YES! Blogging is one of the best ways to present your organization as a subject matter expert in your industry. If you can't prove industry expertise...
Virtual Events 101 Webinar: Your Questions Answered
On February 17th, we hosted a "Virtual Events 101: How to Grow, Retain and Engage Your Membership" webinar. Presented by Grace Gittenger, a Digital Event Strategy and Event Marketing Consultant, and Reyna Caraveo, our Senior Events Manager, this webinar focused on the...
Stansfeld Announces the Creation of a Membership Services Department
Stansfeld is committed to offering strategic services that enable organizational leaders to focus their time and attention on the pursuit of their association’s mission and vision. We understand their vision cannot be achieved without considerate care for the...
Moving Your Annual Conference to a Virtual or Hybrid Event
The annual conference is a constant occurrence in the association world. In addition to networking opportunities and knowledge sharing, annual conferences are the main revenue generators for associations. Due to COVID-19 and social distancing orders, many associations...
Top Association Trends for 2021
Hard to believe it's time to talk 2021, but most of us are glad about that. 2020 saw the biggest hurdles of any generation. COVID-19 wreaked havoc on industries of all shapes and sizes (except for hygiene and, weirdly, toilet paper). But there were many lessons...
Ari Hartung Promoted to Director of Operations at Stansfeld, LLC
Stansfeld, LLC has promoted Ari Hartung to its Director of Operations. In this new role, Ari will continue to build on her strengths, focusing on client needs and implementing process improvement strategies that help our clients succeed and grow. Hartung has over a...
How to Offer Continuing Education During a Pandemic
Although 2020 had a lot of ups and downs (more downs than ups, if we’re being honest), one thing stayed relatively constant for associations and their members: continuing education requirements. While many associations lowered their criteria, some have not. And...
