Blog
How to Use Video Marketing to Reach and Engage with Members
If video wasn’t a part of your marketing strategy before 2020, it probably is now. While the population was either in isolation or quarantine, everyone was continuously online, desperately consuming content either out of boredom or a demand for information. And the...
How to Improve Your Search Engine Rankings with Pillar Content
Membership is the alpha and omega of your business. Steady growth depends on attracting new members and keeping current ones happy. Your association may do a good job of hosting events and providing the requisite tchotchkes, but are you overlooking the importance of...
5 Reasons Personalized Marketing Converts Prospects to Members
Personalization may be trending, but it’s not a novelty. Most associations have figured out the bare minimum of personalized marketing. If you’re not at least addressing prospects and members by name in your messaging, you’ve got a lot of catching up to do. Consumers...
How to Host a Successful Board Meeting
If board members steer an organization towards health and success, the board meeting is the vehicle in which they do it. But with so many people involved and so many items on the agenda, it can seem somewhat daunting to get anything done. Stansfeld helps conduct board...
How to Use Email Nurture Campaigns to Engage Prospects
Now that renewal periods are over for most associations, it’s time to start thinking about growing memberships in different ways: engaging prospects. What Is a Prospect? In its simplest terms, a prospect is a potential member of your organization. Different...
6 Networking Opportunities During a Virtual Event
There’s nothing like an in-person conference. Like-minded individuals all coming together to connect with one another and exchange ideas – it’s what events are made for. But what happens when a pandemic hits and we all have to stay socially distant? Virtual events...
9 Must-Have Tools for a Virtual Event
Virtual events have gotten a lot of attention this year, obviously due to the pandemic. And, although 2021 is looking hopeful, virtual events, or a hybrid of virtual and live events, will be the norm for a while. So, as you begin to plan for your annual conferences or...
How Streamlined Processes Increase Revenue
There is always room for improvement. Most organizations can benefit from streamlining existing processes which translates to an increase in revenue. This can be accomplished by: Saving time in labor hours Increasing accuracy through automation Focusing more on most...
4 Questions to Ask When Looking for an Association Management Company
The search for an Association Management Company (AMC) can seem overwhelming. But, luckily, there are things you can do to help you choose an AMC that's right for you. Let’s identify the 4 main questions to ask to help you find an AMC that best suits your...
How to Supplement Your Event with Content Marketing
The use of content marketing is an effective strategy to increase awareness of – and drive attendance to – your next event. Understanding what it is and how to use this approach successfully is important. Let’s discuss content marketing and how to use it to supplement...
