Blogging 101

Wednesday, May 19, 2021
1:00 PM – 2:00 PM CST

If your organization doesn’t have a blog, you could be missing out. According to HubSpot, businesses that blog get 55% more website visitors than businesses that don’t.

Without the ability to easily find your association online, you run the risk of losing potential members to another, similar organization. By starting and maintaining a blog, you can drive traffic to your website, engage with current members, share industry expertise and, ultimately, convert prospects to members.

Most associations fail when it comes to blogging because they either don’t understand its importance or they don’t have the time and resources to maintain it.

By attending this webinar, you will learn:

  • The value of a blog
  • How to identify and curate blog topics
  • How often you should publish for maximum benefit
  • How to integrate calls-to-action
  • More

Register Now!

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Jim Moorman

Jim Moorman

Director of Marketing, Stansfeld LLC

Jim Moorman is the Director of Digital Marketing at Stansfeld, responsible for steering the holistic marketing direction towards success for all our clients. He and his team are responsible for the overall digital marketing strategies that capture the attention of prospective association members and keep the attention of existing association members through website, social media, digital advertising, and public relations.


Jim has written, developed, and implemented digital marketing strategies and deliverables for a wide variety of industries, including Technology, Healthcare, Manufacturing, Finance, Transportation, Politics, and Government. In his free time, he worked to perfect the craft of novel writing, penning several and publishing one. Jim’s passion for writing, business, process, and team development helps facilitate his clients’ continued growth.