A Quick Reference Article for Digital Marketing Terms In the Navy, a booter would often have the unenviable chore of being called upon at zero-dark-thirty to clean the head prior to morning muster or colors. Upon completion, he’d have to stand tight against the...
If video wasn’t a part of your marketing strategy before 2020, it probably is now. While the population was either in isolation or quarantine, everyone was continuously online, desperately consuming content either out of boredom or a demand for information. And the...
Membership is the alpha and omega of your business. Steady growth depends on attracting new members and keeping current ones happy. Your association may do a good job of hosting events and providing the requisite tchotchkes, but are you overlooking the importance of...
Personalization may be trending, but it’s not a novelty. Most associations have figured out the bare minimum of personalized marketing. If you’re not at least addressing prospects and members by name in your messaging, you’ve got a lot of catching up to do. Consumers...
Now that renewal periods are over for most associations, it’s time to start thinking about growing memberships in different ways: engaging prospects. What Is a Prospect? In its simplest terms, a prospect is a potential member of your organization. Different...
