There’s nothing like an in-person conference. Like-minded individuals all coming together to connect with one another and exchange ideas – it’s what events are made for. But what happens when a pandemic hits and we all have to stay socially distant? Virtual events...
Virtual events have gotten a lot of attention this year, obviously due to the pandemic. And, although 2021 is looking hopeful, virtual events, or a hybrid of virtual and live events, will be the norm for a while. So, as you begin to plan for your annual conferences or...
The use of content marketing is an effective strategy to increase awareness of – and drive attendance to – your next event. Understanding what it is and how to use this approach successfully is important. Let’s discuss content marketing and how to use it to supplement...
On February 17th, we hosted a “Virtual Events 101: How to Grow, Retain and Engage Your Membership” webinar. Presented by Grace Gittenger, a Digital Event Strategy and Event Marketing Consultant, and Reyna Caraveo, our Senior Events Manager, this webinar...
The annual conference is a constant occurrence in the association world. In addition to networking opportunities and knowledge sharing, annual conferences are the main revenue generators for associations. Due to COVID-19 and social distancing orders, many associations...
Hard to believe it’s time to talk 2021, but most of us are glad about that. 2020 saw the biggest hurdles of any generation. COVID-19 wreaked havoc on industries of all shapes and sizes (except for hygiene and, weirdly, toilet paper). But there were many lessons...
