by James Moorman | Jun 15, 2020 | Membership Growth, Strategy
One of the greatest areas of focus for an association is growing its membership. There are many tactics that can accomplish this goal and incentives are certainly an option to consider. Let’s look a bit deeper at some specific incentives and how they may help or...
by James Moorman | Jun 1, 2020 | Association Management, Membership Growth, Strategy
We all know the struggle of growing membership as well as the investment of time, energy, and resources that goes into that process. When members do not renew, that hard work can seem for naught. If this is the case for your association, you are not alone. Here are 3...
by James Moorman | May 11, 2020 | Association Management, Membership Growth, Strategy
The membership model has changed over the years. In an age of personalization and instant gratification, associations need to rethink how they attract potential members in order to reach a whole new generation of individuals. While often overlooked, there are simple...
by James Moorman | Jan 15, 2020 | Strategy
Strategic planning for associations is something we take seriously. When we meet and talk with new associations seeking our help, one of the first things we ask to see is their strategic plan. How many would you guess provide us with this document? If you guessed low,...
