Digital Marketing Serves Your Strategic Plan

Your strategic plan outlines your mission, vision, and goals. Effective digital marketing serves that plan by systematically distributing and delivering valuable, focused content to your members and prospective members. Elements of digital marketing for associations include:

• Website Design and Development – Whether your association’s site needs a minor update or major overhaul, we can help. We will align your website to your strategic plan through the creation of clear calls-to-action, a focused blog, landing pages, and downloadable content. The design will center around engaging prospects and members.
• Campaign Management – Creating an effective campaign starts with a targeted message and a clear call-to-action. When the message is ready, it’s positioned and distributed to a targeted audience through any combination of email, social media advertising, guest blogging, paid search, etc. Once run, the results and effectiveness of the campaign are analyzed and reported.
• Social Media Management – Digital marketing requires a strong social media presence. In today’s digital world, social media platforms are where content gets consumed, liked, and shared. It’s also where the engagement and conversations about what you’re producing and publishing happen. When effectively managed, social media can act as a powerful tool in helping your association realize growth.
• Content Creation and Search Engine Optimization – Authentically authored content will engage readers and help your association get found by those searching. Google wants to see relevant, current content being regularly published. Layering key search terms into regularly written blogs will offer your association the best chance to be “organically” discovered.