If your association has a website, the importance of search engine optimization or SEO should not be overlooked. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search results.
In simple terms, SEO is digital marketing strategy that can help your website appear at the top of search engine results in Google, Bing, or other search engines when a relevant word or phrase is entered. Let’s dive deeper into several of the many benefits of SEO for your website.
Brings Quality Traffic to Your Site
One of the most noteworthy benefits of SEO is its ability to bring quality traffic to your site. SEO can make it easy for your particular audience to find you. Let’s say, your association targets chemical engineers in Dallas.
By implementing the right SEO strategy, you can ensure that chemical engineers in Dallas find your site when they are searching for associations to help them with their career. You can use keywords like “associations for chemical engineers in Dallas,” or “chemical engineer associations Texas,” to attract your specific audience.
Attracts Valuable Members at No Cost
Unlike some forms of advertising such as billboards, print ads, and Google ads, SEO is free. Yes, you read that right. It costs absolutely nothing (except for your time and brain power) to create a solid SEO strategy that allows your audience to find your site. If your association is a non-profit organization with a low marketing budget, this is great news.
There are also options to pay for placement with key terms. This option is known as “pay-per-click.” Associations would pay a set amount per day for each key term. This pay for placement would allow their ad to appear at the top of Google’s search.
Increases Brand Awareness
Regardless of whether your organization is brand new or has been around for years, having your website appear in one of the top positions of search results can increase brand awareness and make you appear more credible to potential members.
The higher your website pages rank in Google, the more likely potential members are to contact you and inquire about membership. Speakers, companies, or others may also be more willing to interact with your organization if your website has high rankings.
Provides Lasting Results
Although SEO is not a quick way to generate valuable traffic to your association website, it can provide lasting results if it is implemented well. Unlike paid Google and social media ads, billboards, and print ads which will only remain if you keep dishing out a great deal of money, SEO can allow your association website to rank highly for months or even years.
Contact Stansfeld, LLC Today
While SEO can provide your organization a variety of benefits, it is no walk in the park to implement. That’s why, our team is here to help. Contact us today to learn more about our top-notch SEO services that can get you results.